The fear of rejection is something every wholesaler or real estate investor will face at some point. Whether you’re negotiating deals, talking to sellers, or approaching buyers, rejection can feel like a roadblock. But here’s the truth: rejection doesn’t have to stop you. Faisal Morsi, skip tracing consultant, believes that the key to success in business is learning to handle rejection. As he puts it, “Rejection is an opportunity to learn and adjust. It doesn’t define you unless you let it.”
For anyone in real estate or wholesaling, understanding how to overcome rejection is a must. Faisal recommends Go For No by Richard Fenton and Andrea Waltz as a powerful resource for those struggling with this fear. In the book, the authors challenge the conventional belief that “no” is something to avoid. Instead, they argue that you won’t succeed unless you can handle rejection and embrace it. Their approach is simple: go for “no” because each “no” brings you closer to the “yes” you need to close deals and grow your business.
As a wholesaler or real estate investor, rejection is just part of the game. When you shift your mindset and see rejection as feedback, you’ll learn to move past it faster and with more confidence.
- Reframe Rejection as Feedback:
In real estate, you’ll face plenty of “no’s.” Instead of getting discouraged, see each rejection as an opportunity to adjust your approach. Ask, “What can I learn from this?” and use it to refine your strategy. - Self-Compassion:
Research by Dr. Kristin Neff shows that being kind to yourself after rejection helps you bounce back faster (Neff, 2003). After a rejection, take a moment to reset—this is all part of growing as an investor or wholesaler. - Exposure and Resilience:
The more you face rejection, the less it will affect you. Gradually put yourself in situations where rejection is possible, and over time, you’ll build resilience. In real estate, this is essential—get used to the “no’s,” and the “yes’s” will start to follow.
Rejection is unavoidable, especially in wholesaling and real estate investing, but it doesn’t have to stop you from moving forward. By adopting a mindset similar to what Faisal Morsi teaches, you can turn rejection into a tool for growth. Keep learning, keep pushing forward, and remember that every “no” is one step closer to the success you’re after.
* Fenton, R., & Waltz, A. (2007). Go For No: Yes Is the Destination, No Is How You Get There.
** Neff, K. D. (2003). The Development and Validation of a Scale to Measure Self-Compassion. Self and Identity, 2(3), 223-250.