The Wholster Blog

Your Guide to Real Estate Success

Understanding Seller Motivation: The Key to Building Trust and Closing Deals

One of the most critical skills in real estate investing is the ability to understand seller motivation. This is particularly true for wholesalers, where knowing why a seller wants to sell can make the difference between closing a deal or losing it to a competitor. As Travis Lauchman, a seasoned investor, explains, “The very first […]

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Navigating the Ever-Changing PPC Landscape for Real Estate Investors and Wholesalers

For real estate investors and wholesalers, staying on top of Google’s ever-evolving algorithm is critical for PPC success. As Andrew Becker, founder of Brighter PPC, highlights, “You have to keep up-to-date with the ever-changing Google algorithm while you’re trying to run a business, trying to make money, convert, and sell.” Google’s constant changes can impact

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Wholster: The All-in-One Mobile Platform for Wholesalers and Real Estate Investors

Wholster stands out against other real estate platforms by offering a unique, mobile-first solution that simplifies the entire wholesaling process. Unlike other tools that are often overly complex and expensive, Wholster centralizes deal management, marketing, and communication into one easy-to-use platform. With features like automated deal posting to Facebook groups, instant notifications for buyers, in-app

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Stop Guessing—Track These Metrics to Make Skip Tracing Actually Pay Off

If you’re buying skip tracing data but don’t know whether it’s working… you’re flying blind. Let’s fix that. Because the truth is: skip tracing isn’t magic. It’s fuel. And fuel only matters if you know how far it’s taking you. So what metrics actually matter? 1. Number of Leads Generated This one’s obvious—but overlooked. How

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Stop Losing Deals in Your Inbox: How Wholster Streamlines Dispo, Offers, and Investor Communication

Dispo can make or break your real estate business. You’ve done the hard part—gotten the property under contract. But getting it sold is where the chaos often begins. Between texting buyers, digging through email threads, and trying to remember who offered what, dispo can quickly turn into a full-time job. That’s where Wholster steps in.

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How Smart SEO Can Help You Grow Your Real Estate Business

In today’s digital-first world, smart real estate investors are realizing they’re not just in the property business—they’re in the visibility business. Whether you’re wholesaling, flipping, or building a buy-and-hold portfolio, SEO (Search Engine Optimization) is one of the most powerful and underused tools at your disposal. Why SEO Matters for Real Estate When someone searches

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Get More Eyes on Your Wholesale Deals—Without the Hassle

When you’re wholesaling real estate, speed and exposure are everything. You need eyeballs on your deals fast—but the last thing you want is to bounce between multiple apps, copying links, uploading photos, and sending one-off messages. That’s where Wholster changes the game. Once you post your deal in the app, your buyers get instant push

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