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Case Study

$74k flip from one targeted list.

Even experienced investors can waste time chasing leads that never convert. Lauchman Real Estate Corp, a seasoned investor and operator in the Ellicott City area, was looking for more accurate contact information and motivated property owners. Their past campaigns often led to dead ends, and they needed better data to keep their acquisitions pipeline full.

Before and after exterior renovation of the Lauchman Real Estate flip
10,000+

targeted property records

85%+

reported contact match rate

<30 days

to a closed deal

$74K

net profit

Before Photos

The property before the deal took shape.

Interior photos of the property before renovation
The Strategy

Start with a narrower list. Work it hard.

Lauchman used Wholster to build a targeted list of 10,000 properties in their preferred zip codes, combining condo ownership with signals of potential seller motivation. Once the list was built, they retrieved owner contact data and handed it off to their cold calling team.

Lauchman retrieved owner contact data for the targeted records, with the results delivered the same day. Each record included the property address, mailing address, owner name, and multiple contact numbers. The reported match rate was over 85 percent.

From there, the outreach process began
1
Load the records
Lauchman’s cold calling team loaded the records into a 12-line dialer.
2
Work the list
Over the next 30 days, every contact was called multiple times.
3
Qualify the response
If a homeowner was open to a conversation, the cold caller tagged the lead as warm or hot.
4
Follow up personally
Lauchman then followed up with those sellers, either making an offer over the phone or scheduling an in-person appointment.

This system allowed them to qualify opportunities quickly and stay focused on sellers who were serious.

Result & After Photos

All this within just one month.

In the first month of working the list:

Owner contact data retrieved for 10,000+ targeted properties
Over 85% match rate on contact data
93 leads entered into their system
27 offers made over the phone
7 in-person appointments booked
1 deal closed in less than 30 days
$74,000
net profit
Interior photos of the completed property renovation
Why It Worked

The list mattered. The process did too.

1

Targeted filters

Targeted filters helped focus the list on the right properties from the start.

2

High match rates

High match rates meant more sellers were reachable.

3

Speed to execution

Speed to execution kept momentum high.

4

Warm lead handoff

The warm lead handoff process allowed the team to qualify leads efficiently before passing them to the acquisition side.

Build Your Pipeline

Turn better targeting into better conversations.

Wholster helps you find properties worth pursuing, narrow your search using ownership, equity, and signals of potential seller motivation, then retrieve the owner contact data you need to start outreach. Whether you’re working solo or running an acquisitions team, the goal is the same: spend more time talking to the right owners and less time working lists that were never a fit.

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