If you’re buying skip tracing data but don’t know whether it’s working… you’re flying blind. Let’s fix that. Because the truth is: skip tracing isn’t magic. It’s fuel. And fuel only matters if you know how far it’s taking you.
So what metrics actually matter?
1. Number of Leads Generated
This one’s obvious—but overlooked. How many legitimate property owners are you actually reaching? Not just names on a spreadsheet. Actual conversations, callbacks, and “maybe’s.” If your list is trash, this number tanks. If your data is good, you’ll know much sooner.
2. Number of Offers Made
No offers = no contracts. The only way to monetize your data is to get in front of sellers and make offers. Don’t just call. Don’t just talk. Make offers. Track how many.
3. Cost Per Contract
This is the big one. How much are you spending (data + marketing) to get a signed deal?
If you don’t know this number, you don’t know your business. Period.
4. Offers Per Contract Ratio
Here’s a reality check:
Faisal hears no 49 times for every yes. He calculated that he gets a contract every 50 offers. That’s his average. Most people quit long before that. But if you know your ratio, every no becomes progress. It’s not rejection. It’s one step closer to the yes.
Pro Tip: Track the right things. Not everything.
You don’t need a spreadsheet with 37 tabs. You need clarity:
- Are my lists delivering real leads?
- Am I making consistent offers?
- How much am I paying to get deals signed?
That’s it.
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